The New Blueprint for Modern Holiday Hosting
NEW YORK, NY, UNITED STATES, December 22, 2025 /EINPresswire.com/ -- For anyone hosting this holiday season, a menu that caters to all guests’ preferences and lets everyone raise a glass their way is key. Recent research shows that 94% of people who purchase non-alcoholic beverages also purchase beer, wine, or spirits.
This behavior is part of the "zebra striping” trend reflecting a growing shift in modern socializing. From spacing out servings and alternating between alcoholic and non-alcoholic options to choosing lower-ABV twists on classic cocktails, today’s social gatherings are all about empowerment and choice.
The Serve & Sip cocktail book series, from Diageo, is a modern blueprint for responsible hosting and creating classic cocktails featuring non-alcoholic, lower-alcohol, and traditional recipes. This is especially useful for holiday gatherings, when accommodating every guest’s preference is key.
For more information, please visit https://www.Diageo.com/ServeAndSip3.
Visit us on social media:
• https://www.instagram.com/diageo_na
Reflect, explore, and gain insights about your relationship with alcohol:
• https://www.drinkiq.com/en-us
This behavior is part of the "zebra striping” trend reflecting a growing shift in modern socializing. From spacing out servings and alternating between alcoholic and non-alcoholic options to choosing lower-ABV twists on classic cocktails, today’s social gatherings are all about empowerment and choice.
The Serve & Sip cocktail book series, from Diageo, is a modern blueprint for responsible hosting and creating classic cocktails featuring non-alcoholic, lower-alcohol, and traditional recipes. This is especially useful for holiday gatherings, when accommodating every guest’s preference is key.
For more information, please visit https://www.Diageo.com/ServeAndSip3.
Visit us on social media:
• https://www.instagram.com/diageo_na
Reflect, explore, and gain insights about your relationship with alcohol:
• https://www.drinkiq.com/en-us
Luis C. Rabago
Diageo
email us here
Visit us on social media:
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