DXRACER backs Dead by Daylight’s 10th anniversary event with custom chairs

By AI, Created 8:46 AM UTC, June 04, 2026, /AGP/ – DXRACER is sponsoring Dead by Daylight’s 10th Anniversary Celebration in Montreal on June 14, 2026, and will supply exclusive CRAFT Series gaming chairs for the event. The partnership ties a major gaming hardware brand to one of horror gaming’s biggest milestones and a daylong fan gathering at the Grand Quay of the Port of Montreal.

Why it matters: - The sponsorship gives DXRACER a visible role in a major anniversary event for one of the best-known multiplayer horror games. - The custom chairs connect a gaming furniture brand with a large fan gathering, developer programming and media attention in Montreal. - The collaboration is limited to event use, which makes the chairs part of the anniversary experience rather than a retail product.

What happened: - DXRACER announced it is sponsoring the official Dead by Daylight 10th Anniversary Celebration. - Behaviour Interactive will host the party on June 14, 2026, at the Grand Quay of the Port of Montreal in Montreal’s Old Port district. - DXRACER created exclusive Dead by Daylight-themed CRAFT Series gaming chairs for use throughout the event. - The company said the chairs are not available for retail purchase.

The details: - The anniversary event will bring together developers, content creators, partners, media and fans from around the world. - Planned activities include developer panels, community meet-and-greets, immersive experiences, cosplay showcases, gaming stations, an Art of Dead by Daylight exhibition and the Year 10 Anniversary Broadcast. - Dead by Daylight launched in 2016 and is developed and published by Behaviour Interactive. - The game is built around asymmetrical multiplayer horror gameplay, where one Killer hunts four Survivors. - DXRACER said the CRAFT Series combines ergonomic support, premium materials and distinctive design. - The company said the chair line is built for gamers, creators and professionals who spend long periods seated. - The CRAFT Series also has a customizable design platform for commemorative collaborations.

Between the lines: - The partnership positions DXRACER inside a community-focused milestone rather than a standard product launch. - The sponsorship also reinforces Dead by Daylight’s status as a franchise with enough scale to anchor a full-day celebration, broadcast and exhibition programming. - For DXRACER, the event creates brand alignment with gaming culture, esports and creator communities without needing a consumer sale tied to the activation.

What’s next: - Behaviour Interactive’s anniversary party is set for June 14, 2026. - The Year 10 Anniversary Broadcast will be part of the event lineup. - DXRACER said it will continue supporting gaming industry partnerships, esports organizations, creators and community events worldwide.

The bottom line: - DXRACER is using Dead by Daylight’s 10th anniversary to showcase its CRAFT Series in a high-profile, one-day brand collaboration built around the game’s community and legacy.