Shufti launches geolocation compliance tool for regulated gaming

Shufti has launched Geolocation Compliance for licensed iGaming, sports betting, sweepstakes and iLottery operators in the U.S. and other regulated markets. The product pairs identity verification with device-level location checks to help operators meet jurisdiction-specific rules and reduce compliance friction near state and national borders.

Why it matters: - Regulated gaming operators have to prove both who a player is and where that player is allowed to play. - Shufti’s new workflow is designed to reduce false blocks for legitimate players near borders while stopping play outside licensed territory. - The product targets a costly compliance problem for operators that serve multiple jurisdictions and must respond to regulator evidence requests.

What happened: - Shufti launched Geolocation Compliance for licensed iGaming, sports betting, sweepstakes, and iLottery operators across the U.S. and other regulated markets. - The launch is aimed at operators that need jurisdiction-specific geofencing and location evidence inside the same compliance workflow. - Shufti said the solution is available now to licensed and pre-launch operators across the U.S. and other regulated markets, including iGaming, sports betting, iLottery, sweepstakes, and lottery courier. - Current deployments are in Arizona, Ontario and Brazil.

The details: - The product verifies a player’s identity and location using device-level, multi-signal geolocation rather than relying only on network-level IP estimates. - The system uses distance-to-boundary logic so location checks increase as a player approaches a licensing border. - The platform combines geofencing, VPN and proxy detection, and anti-spoofing controls. - Verification continues throughout the gaming session, not just at registration. - Shufti says the setup lets legitimate players near a border keep playing while spoofed locations are stopped. - The product includes in-house KYC, KYB and AML capabilities in the same integration. - Shufti says operators can deploy it without an app download or browser plugin. - The platform creates a unified compliance record that links identity and location for audit and regulatory review. - Operators contract without exclusivity and pay per verification rather than per location check. - Shufti’s broader platform also covers fraud prevention, Transaction Trust Monitoring and multi-source customer risk assessment. - More than 2,000 businesses across financial services, iGaming, forex, healthcare and digital platforms use Shufti across more than 240 countries and territories.

Between the lines: - The launch reflects a shift from one-time location checks to continuous monitoring during play. - Shufti is positioning distance-sensitive geolocation as a way to balance compliance and player experience. - The product also consolidates identity, location and fraud controls into one stack, which can simplify vendor management for operators. - Faryam Asif, Shufti’s CTO, said geolocation has to be precise near license boundaries and that the system adjusts verification based on proximity to the border.

What’s next: - Shufti is inviting operators to contact its team to see the product in action. - The company is also directing readers to its latest iGaming fraud report for more detail on fraud patterns and jurisdictional risks. - Regulators and operators in additional markets may push for more continuous location verification as jurisdiction-specific rules tighten.

The bottom line: - Shufti is betting that border-aware geolocation, paired with identity verification, will help operators meet gaming rules without creating avoidable friction for legitimate players.